To stigmatize this practice, the Saatchi & Saatchi South Africa agency have set up a clever ambient marketing campaign.

It goes like this : an announcement has been stuck on an aquarium filled with sharks. The sticker says : Warning – predators beyond this point. But it has actually been put back to front, so the visitors feel like it addresses sharks.

Below the glass, on the spot where ichthyological data is to be found, information about shark finning is displayed. That helps visitors understand the meaning of the sticker !

A nice campaign, that make us aware man is the true predator.

Agency : Saatchi & Saatchi South Africa
Client : Save Our Seas foundation
Publication : march 2009
Source : Aotw

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Did you know about shark finning ? We are used to thinking that shark is a threat to man… But man is more deadly to shark !

The facts speak for themselves : each year, on average, 4 human beings are bitten by sharks… Whereas 100 millions of sharks get killed for their fins. In 15 years time, the number of great white sharks have decreased in 80 % : biodiversity is thoroughly endangered.

The shameful practice of shark finning is very common in Asian developing countries, such as China. It consists in cutting off the sharks' fins, the only valuable part of its body, and flinging the animal back into sea. Unable to survive without breathing, the shark then undergoes a slow, painful death.

The sharks' fins represent a heafty sum of money for fishermen, since they are sold from 27 to 45 US Dollar a pound.

Act now to stop this blood shed : sign the petitions, take action !

And I recommend watching Rob Stewart's Sharkwater movie :

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